About me
About me
About me
My Holistic Approach
My Holistic Approach
I help companies, agencies and founders to solve complex problems by approaching products holistically, considering every aspect—business, users, marketing, branding, and creative direction.
My multidisciplinary background in art, design, fashion, marketing, music, tech, psychology, and entrepreneurship allows me to spot new business opportunities and bring fresh, innovative perspectives to problem-solving.
My strengths include empathy, curiosity, active listening, and the ability to think both divergently and convergently. I approach problem-solving like a detective, deciphering the intricacies of the human experience by engaging with users and uncovering their pain points.
I help companies solve complex problems by approaching products holistically, considering every aspect—business, users, marketing, branding, and creative direction.My multidisciplinary background in art, design, fashion, marketing, tech, psychology, and entrepreneurship allows me to spot new business opportunities and bring fresh, innovative perspectives to problem-solving.
My strengths include empathy, curiosity, active listening, and the ability to think both divergently and convergently. I approach problem-solving like a detective, deciphering the intricacies of the human experience by engaging with users and uncovering their pain points.
I help companies solve complex problems by approaching products holistically, considering every aspect—business, users, marketing, branding, and creative direction.My multidisciplinary background in art, design, fashion, marketing, tech, psychology, and entrepreneurship allows me to spot new business opportunities and bring fresh, innovative perspectives to problem-solving.
My strengths include empathy, curiosity, active listening, and the ability to think both divergently and convergently. I approach problem-solving like a detective, deciphering the intricacies of the human experience by engaging with users and uncovering their pain points.
I help companies, agencies and founders to solve complex problems by approaching products holistically, considering every aspect—business, users, marketing, branding, and creative direction.
My multidisciplinary background in art, design, fashion, marketing, music, tech, psychology, and entrepreneurship allows me to spot new business opportunities and bring fresh, innovative perspectives to problem-solving.
My strengths include empathy, curiosity, active listening, and the ability to think both divergently and convergently. I approach problem-solving like a detective, deciphering the intricacies of the human experience by engaging with users and uncovering their pain points.
My Mission
My Mission
Being an entrepreneur myself I know how difficult is to navigate the challenges of the industry. My goal is to guide startup founders through the principles of design thinking while fostering a spirit of innovative experimentation.
I’m dedicated to helping them build confidence and navigate the complexities of bringing new ideas to life. By sharing my experience and insights, I aim to push the boundaries of conventional design, support founders in their journey, and contribute to a vibrant and forward-thinking design culture.
My goal is to guide startup founders through the principles of design thinking while fostering a spirit of innovative experimentation.
I’m dedicated to helping them build confidence and navigate the complexities of bringing new ideas to life. By sharing my experience and insights, I aim to push the boundaries of conventional design, support founders in their journey, and contribute to a vibrant and forward-thinking design culture.
Being an entrepreneur myself I know how difficult is to navigate the challenges of the industry. My goal is to guide startup founders through the principles of design thinking while fostering a spirit of innovative experimentation.
I’m dedicated to helping them build confidence and navigate the complexities of bringing new ideas to life. By sharing my experience and insights, I aim to push the boundaries of conventional design, support founders in their journey, and contribute to a vibrant and forward-thinking design culture.
My Mission
My Core Beliefs and Values
My Core Beliefs & Values
My Core Beliefs
and Values
My Core Beliefs and Values
Success in a project depends not only on deliverables and outcomes but also on the quality of collaboration. That's why I prioritize partnerships, teamwork, and a collaborative approach. I ensure a clear understanding of business needs and align with the team before choosing the best design methods.
I value establishing effective processes that set clear expectations and maintain team alignment, helping navigate the uncertainties that arise in any project.
In addition to curiosity and courage, I value experimentation. I believe in testing new ideas, embracing risk, and adapting as we go, which fuels innovation and growth.
Success in a project depends not only on deliverables and outcomes but also on the quality of collaboration. That's why I prioritize partnerships, teamwork, and a collaborative approach. I ensure a clear understanding of business needs and align with the team before choosing the best design methods.
I value establishing effective processes that set clear expectations and maintain team alignment, helping navigate the uncertainties that arise in any project.
In addition to curiosity and courage, I value experimentation. I believe in testing new ideas, embracing risk, and adapting as we go, which fuels innovation and growth.
Success in a project depends not only on deliverables and outcomes but also on the quality of collaboration. That's why I prioritize partnerships, teamwork, and a collaborative approach. I ensure a clear understanding of business needs and align with the team before choosing the best design methods.
I value establishing effective processes that set clear expectations, streamline tasks, and maintain team alignment, helping navigate the uncertainties that arise in any project.
In addition to curiosity and courage, I value experimentation. I believe in testing new ideas, embracing risk, and adapting as we go, which fuels innovation and growth.
Success in a project depends not only on deliverables and outcomes but also on the quality of collaboration. That's why I prioritize partnerships, teamwork, and a collaborative approach. I ensure a clear understanding of business needs and align with the team before choosing the best design methods.
We know how messy design projects can get so I value establishing effective processes that set clear expectations and maintain team alignment, helping navigate the uncertainties that arise in any project.
In addition to curiosity and courage, I value experimentation. I believe in testing new ideas, embracing risk, and adapting as we go, which fuels innovation and growth.
My Core Beliefs
and Values
Pushing the boundaries of conventional design
My Background
My Background
My Background
I'm a designer with 11+ years of experience, holding a Bachelor in Photographic and Video Arts, an MBA in Marketing, and an Erasmus Scholarship in Interface Culture in Linz, Austria.
My career began as a visual artist and musician before transitioning to advertising as an art director, focusing mostly
on print and digital media and working with new technologies like AR, VR for consumer activations for entertainment.
Currently, I collaborate as a Senior Creative and Product Designer for start-ups in finance, retail, and entertainment, with a focus on design startegy.
I'm a designer with 11+ years of experience, holding a Bachelor in Photographic and Video Arts, an MBA in Marketing, and an Erasmus Scholarship in Interface Culture in Linz, Austria.
My career began as a visual artist and musician before transitioning to advertising as an art director, focusing mostly
on print and digital media and working with new technologies like AR, VR for consumer activations for entertainment.
Currently, I collaborate as a Senior Creative and Product Designer for start-ups in finance, retail, and entertainment, with a focus on design startegy.
I'm a designer with 11+ years of experience, holding a Bachelor in Photographic and Video Arts, an MBA in Marketing, and an Erasmus Scholarship in Interface Culture.
My career began as a visual artist and musician before transitioning to advertising as an art director, focusing on print, digital media, consumer activations, and new technologies.
Currently, I work as a lead product designer for start-ups in finance, retail, and entertainment, with a strategic input.
I'm a designer with 11+ years of experience, holding a Bachelor in Photographic and Video Arts, an MBA in Marketing, and an Erasmus Scholarship in Interface Culture in Linz, Austria.
My career began as a visual artist and musician before transitioning to advertising as an art director, focusing mostly on print and digital media and working with new technologies like AR, VR for consumer activations for entertainment.
Currently, I collaborate as a Senior Creative and Product Designer for start-ups in finance, retail, and entertainment, with a focus on design startegy.
The Process
The Process
The Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
From exploration to execution, my process is unique to each project.
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01 Discovery
In the discovery phase, we start by conducting a UX audit to evaluate the current user experience and identify areas for improvement. We then gather information from various sources, including user interviews, market research, workshops, stakeholder consultations, and competitive analysis. This data is organized through affinity mapping to reveal key insights and narrow down opportunities.
02 Definition
In the definition phase, we focus on thoroughly exploring the problem space before diving into potential solutions. We create mood boards to capture the project's aesthetic and conceptual direction, followed by developing information architecture and user flows to structure and visualize the user experience.
03 Design
In the design phase, we start by developing wireframes to outline the structure and layout. Once these are finalized, we move on to creating high-fidelity designs and interactive prototypes. We focus on resolving functional issues first and then enhance the design with visual identity elements to ensure a cohesive and engaging user experience.
04 Testing
In the testing phase, we conduct both moderated and unmoderated tests to evaluate the design. Based on feedback, we iterate and refine the design repeatedly until we achieve the desired results and are satisfied with the user experience.
01 Discovery
In the discovery phase, we start by conducting a UX audit to evaluate the current user experience and identify areas for improvement. We then gather information from various sources, including user interviews, market research, workshops, stakeholder consultations, and competitive analysis. This data is organized through affinity mapping to reveal key insights and narrow down opportunities.
02 Definition
In the definition phase, we focus on thoroughly exploring the problem space before diving into potential solutions. We create mood boards to capture the project's aesthetic and conceptual direction, followed by developing information architecture and user flows to structure and visualize the user experience.
03 Design
In the design phase, we start by developing wireframes to outline the structure and layout. Once these are finalized, we move on to creating high-fidelity designs and interactive prototypes. We focus on resolving functional issues first and then enhance the design with visual identity elements to ensure a cohesive and engaging user experience.
04 Testing
In the testing phase, we conduct both moderated and unmoderated tests to evaluate the design. Based on feedback, we iterate and refine the design repeatedly until we achieve the desired results and are satisfied with the user experience.
Experience
Experience
Experience
Senior Creative/ Product Designer
Senior Creative/
Product Designer
AS STUDIO
AS STUDIO
Jan 2021 - Ongoing
Lead Product Designer
Lead Product Designer
Move Groove
Move Groove
2021- Ongoing
Lead Product Designer
Lead Product Designer
Boost
Boost
2022- 2023
Lead Product Designer
Lead Product Designer
Beyond Enterprizes
Beyond Enterprizes
2021 - 2022
Senior Creative/ UX Designer
Senior Creative/
UX Designer
Oracle
Oracle
2019-2021
Digital Art Director
Digital Art Director
MRM/Mccan
MRM/Mccan
2018-2019
Art Director
Art Director
Geometry Global
Geometry Global
2015-2017